Web2Print

September 25th, 2009

TribalSketch at Print09

It seems if there was a common theme for this years Print show - Web2Print - would be it.

Sleeves rolled up and ready for the doors to open!

Crowds were sparse during the first weekend days but were quite heavy during the week. Demos of TribalSketch were the most asked for product in the booth.

Just putting up a website is no guarantee of success in todays Web 2.0 world and attention to details is the name of the game. Every TribalSketch implementation is a fully custom designed site. Starting from working with clients to determine the market, the message, and the look - and then implementing this into a modern and interesting site taking into careful consideration how to optimize all content for maximum and measurable customer response wether they originate from a search engine or a direct landing.

"One key to 'closing the sale' online is to provide visitors with all the information they need to make a decision." says David Lewis - President Lucid Dream Software. Each product offering has its own web page with beautifully constructed product information that both attracts search engine results and answers visitor questions. This leads the visitor to select the correct options and immediatly get pricing from the online estimating tool, and calculate shipping with the shipping tool connection to USPS, FedEx, and UPS.

Repeat business is insured by providing project management capabilites that enable visitors to either upload ready made artwork, or to design their piece online using the Flash based design tool. Proofs are available through the live page flipping 'FlipProof' option. Project settings, art, and designs are then saved for repeat access. PrintCommerce with shopping cart, credit card processing, and backend order management rounds out the site.

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TribalSketch.com

To demonstrate the flexibility of TribalSketch, Lucid powers the main site for TribalSketch.com using TribalSketch. Other companies have their product site and then a link "to our demo site" - we have taken that a big leap forward by putting our money where our mouth is. Everything on tribalsketch.com is powered by TribalSketch the product.

TribalSketch is available in either "You Buy It, You Own It" or as a monthly service model - with pricing on the main website.

www.TribalSketch.com